Bundesverband E-Commerce und Versandhandel (Bevh)

The impact of e-commerce on the German economy

Since the first products were sold online, e-commerce has been evolving rapidly in scope and coverage, becoming an increasingly important part of the economy growing at 14% annually within the last five years in Germany. 

The main conclusions of our study are:

Increased opportunities to create customer centric products and experiences through technology advancements are expected to take e-commerce up and beyond its current scope and scale in the years to come, where the online channel will shape our understanding of commerce further.

The study is commissioned by Bundesverband E-Commerce und Versandhandel (Bevh)