Amazon

The economic opportunity from accessing online selling in the EU's peripheral areas

Firms in the EU’s peripheral regions face several challenges compared to firms in urban regions. Smaller addressable market size and customer base, weaker infrastructure, and lower innovation rates are a few examples of such challenges, which all translate into an overarching challenge of socio-economic cohesion in the EU.

However, when it comes to technological readiness, the peripheral regions are not far behind the urban economic centres. Thus, selling products online offers a valuable business opportunity for firms located in the EU’s peripheral regions. This has become even more important as economic activity increasingly has concentrated in the urban regions of the EU.

In the spring of 2020, the EU Commission’s DG GROW opened a process of evaluating the EU Postal Services Directive, an important regulatory framework for national postal operators in the EU. Against this background, this study analyses three relevant research questions for e-commerce and postal sector business and policy decision-makers:

The main conclusions of our study are:

The study is commissioned by Amazon.

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